Laurie Millotte, Founder and Chief Amazement Officer at Outshinery
Articles
Laurie Millotte

Laurie Millotte

Founder and Chief Amazement Officer

With over 16 years as a Creative Director and Designer in the wine and food industry, Laurie creates delightful designs with like-minded clients worldwide. A problem-solver at heart, Laurie founded Outshinery after seeing clients struggle with imagery, losing sales and distribution opportunities.

Blog posts by this author

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Melting orange stopwatch sinking into a puddle, representing time lost in beverage visual production workflows
Perspective
Where teams lose time in visual production
S.R. Tonella Cellars Malbec and Sierra Del Sur Tannat wine bottle shots shown with dimension markers comparing image sizes for ecommerce
Make your brand easy to buy
Best image size and format for wine ecommerce: a platform-by-platform guide
Illustration of a wine bottle on a paper plane flying over Paris representing global wine trade trends at Wine Paris Vinexposium
Perspective
Wine Paris field notes: what’s actually changing (and what isn’t)
Lineup of wine bottles in neutral studio packshot style on a light background, showing consistent angles and lighting for AI-ready commerce.
Master alcohol marketing
Why your beverage brand needs neutral imagery now
Outshinery Studio vs Outshinery Lite comparison graphic illustrating two service approaches for beverage product imagery
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Outshinery Studio vs. Outshinery Lite: which photography solution fits your winery?
Comparison of a smartphone wine bottle photo alongside digitally rendered bottle images showing consistent lighting and proportions by Outshinery
Perspective
What “good enough” actually means in beverage visuals (and why it’s not enough)
Essential readings
Assorted spirits bottles photographed by Outshinery Studio at dynamic angles on a green background, highlighting varied bottle shapes, labels, and closures
Master alcohol marketing
From still to shelf: how distilleries build premium spirits brands
Product shot showing beer label design, back label information, on an aluminum can.
Make your brand easy to buy
The PDP evolved: storytelling in 2026
bottle shot closeup of a petnat rose, gewurztraminer, orange wine and red blend
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How to build a high-converting Shopify wine store
Outshinery Lite
Lifestyle product photo showing two wine bottles placed on textured surfaces with Christmas Holidays props
Make your brand easy to buy
The high cost of “good enough” product visuals
Popular
Multiple wine bottle silhouettes, red, white, rosé, and sparkling, arranged in a colorful grid against a yellow background, visually introducing Outshinery Lite’s fast, professional wine bottle photography alternative.
Master alcohol marketing
Fast, professional wine bottle shots, in under an hour
Outshinery Lite
Yellow card with golden Google logo displayed on a pale cream background
Expand your brand reach
Make your bottle images Google‑ready
Gen AI and wine bottle illustration: the future is here
Expand your brand reach
How Generative AI is redefining beverage discovery in 2026
Lineup of diverse wine bottles rendered by Outshinery showcasing consistent, high-quality digital product photography for beverage brands.
Expand your brand reach
The ROI of a perfect pour: how visuals drive beverage sales
Popular
Photorealistic 3D bottle renders of rosé sparkling wines created by Outshinery, showcasing premium label design and clear glass detail.
Master alcohol marketing
Outshinery: your cost-effective 3D bottle shot
laptop almost closed with a glowing blue screen
Make your brand easy to buy
Why wine consumers still feel “lost in translation”
series of wine bottles from Willamette Valley (Brut Sparkling, Pinot Noir and Chardonnay) photographed by Outshinery
Master alcohol marketing
Why your wine marketing might be losing sales
collection of bottle photos all created virtually with Outshinery Lite
Master alcohol marketing
Meet Outshinery Lite: your perfect photography partner for everyday wine marketing
Outshinery Lite
printed cardboard wine shipper photographed with 3D software by Outshinery Studio
Make your brand easy to buy
Alcohol Distribution in the U.S.
wine bottle lined up in a minimalistic decor entirely created virtually by Outshinery Studio
Master alcohol marketing
How to think like a customer and sell more wine
lineup of wine bottles perfectly captured by using the Outshinery Lite service 100% online
Expand your brand reach
The hidden bottleneck in the wine industry: product imagery at scale
Essential readings
Outshinery Lite
man holding 2 bottles of Sicilian wine outside
Expand your brand reach
Transform your winery marketing strategy beyond your website
Essential readings
illustration of a wine bottle in an abstract modern style created by Generative AI
Expand your brand reach
9 ways for beverage brands to harness Generative AI
Future-proof
bottle of low calorie Chardonnay on a slab on concrete floating in a swimming pool
Master alcohol marketing
Positioning, branding, and marketing in the wine industry
hand placing X and O tiles on a blue background
Master alcohol marketing
The 4Ps of wine marketing (and how to master them)
closeup of wine bottles with labels and messages meant to sell more over the holiday season
Expand your brand reach
Craft the perfect gift: Tips to offer the best personalized wine bottles
Popular
custom point-of-sales display for Sauvignon Blanc with case stack, backlit standee and shelving unit
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Mastering point of sale design: your guide to effective alcohol POS displays
lineup of olive oil in various glass bottle shapes, images by Outshinery
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Expanding horizons: Adding olive oil to your winery portfolio
Future-proof
lineup of bitter and syrup bottles photographed by Outshinery
Make your brand easy to buy
The future of bitters, syrups & cocktails: trends and predictions
Future-proof
lineup of natural and organic wine bottles photographed by Outshinery using 3D software instead of a camera
Make your brand easy to buy
Exploring pét-nat, natural, organic, and orange wines: trends shaping the future
Future-proof

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