High-quality Lifestyle Images are a valuable investment that yields returns
An Outshinery client speaks up about the power of building relationships with imagery
Key takeaways
- Outshinery stands at the forefront of product photography services, offering high-quality and compelling lifestyle images for wineries, breweries, and distilleries.
- Simon Solis-Cohen, a renowned e-commerce site founder and creative agency leader, trusts in our services, underlining the critical role of consistent, professional visual representation in online wine selling.
- Our lifestyle images are more than just appealing; they serve as user guides, providing crucial context to potential customers, and enhancing their understanding and connection with the product.
- By illustrating wine in diverse real-life settings, we evoke senses and emotions, helping to break down barriers and empower novice wine drinkers to make confident choices.
- Solis-Cohen emphasizes the importance of image consistency, particularly when appealing to demographics like millennials and Gen Z, who value authenticity.
- At Outshinery, we ensure that our imagery reflects this professionalism and authenticity, helping you connect with your target consumers.
The wine industry is a unique playing field
Farming is married to fickle weather. Selling to multiple generations requires multiple approaches. Wine has a fine margin. There’s little room to catch up if any element in the chain crashes.
This is a reality that Simon Solis-Cohen understands as the founder of Tasting Merchants, an e-commerce site that offers consumers handcrafted, naturally farmed, small-batch wines. He also runs a creative agency, Highway 29 Creative, where his team provides wineries with a boost to enter the digital landscape to acquire customers and engage their loyal fans. He’s got some perspective on what it means to sell wine online.
Experts vet every Tasting Merchants partner winery. Every wine sold on the Tasting Merchants website is captured with Outshinery imagery. Solis-Cohen sees this as a must to sell the dream that’s behind your wine: “With e-commerce, you have to look pro. Consistency is the barrier to entry.”
Put your wine where your customers are
Solis-Cohen considers Lifestyle Images, which place a product in one of hundreds of available settings, as user guides to help consumers consider wine in the context of real life. Selling online means there is no tasting element and no chance to speak face-to-face with your customer—other details must evoke the senses and supply cues. The more cues you can hit (beyond just the bottle), the better your chances of making a connection.
Success will come when we put more effort into attracting new consumers, promoting the various occasions where wine can be enjoyed, improving the number of occasions existing younger consumers consume wine, and adapting to consumers with different values than the +60 crowd. ~ Silicon Valley Bank, State of the Wine Industry Report 2024
Apply super easy customization for customers located around the country or the world with Lifestyle Images. “Market segmentation with visuals employs Lifestyle Images to illustrate wine in settings where customers live," says Solis-Cohen.
There’s no need to ship samples to literally get your wine out and about—pop it into any setting or atmosphere that potential clients will view as relevant and emotional. Our Lifestyle Images make it accessible to put your wine in any environment that reflects and complements its tasting experience.
Breaking barriers with images
Lifestyle Images suggest how to use and taste a presented wine, giving customers confidence. For example, a wine shown next to a grill full of savory meats suggests pairing it with a steak would be fantastic.
While the pairing may seem obvious to some, those new to drinking wine may not know the basics—and they may be nervous to ask questions. Ultimately, this novice person will not make a purchase and a new customer is lost. One of the biggest wins for sellers and consumers is that any perceived intimidation is removed.
“Lifestyle images break barriers. Don’t worry, it’s wine and here’s how you use it,” ~Solis-Cohen
Operate on a generational level
Today’s generation has grown up with perfectly managed images, and consistency helps wineries “make the jump” between any set of demographics. Consistency—the same cropping, light, and texture—costs very little but it allows you to operate on a different level.
It’s amazing how picky, in a good way, Millenials and Gen Z can be. They are forgiving as businesses grow, but they want professionalism. Anyone can spot disorganization and unauthenticity. When photos are all different it just doesn’t look like you have your stuff together. Whether you’re a startup or a legacy brand, in today’s world your brand needs to instantly communicate its heart and soul. With Outshinery Lifestyle Images, tell your story with consistency.
In conclusion
As a brand that embodies professionalism and excellence, Outshinery is your go-to partner for high-quality product photography. Our images do more than just look good - they tell a story, evoke emotions, and guide your customers' buying journey.
With our expertise, you can turn novice wine drinkers into confident connoisseurs, all while maintaining a consistent and authentic brand image that resonates with your target demographics, particularly millennials and Gen Z. Don't just sell products, create experiences.
Trust in Outshinery's services to elevate your brand, drive customer engagement, and boost online sales. Reach out to us today and let's start showcasing your wines, breweries, and distilleries in the best possible light.
