Outshinery hosted a discussion on wine branding and the customer journey, featuring three experts in the field. They discussed the importance of brand clarity in understanding the competitive landscape and the target audience.
The panelists also emphasized the need for data-driven creativity to create personalized experiences and engage with consumers. They highlighted the significance of the back label in storytelling and validation, as well as the use of innovative label materials to differentiate brands. The experts discussed the trend of secondary wine labels and the impact of QR codes on labels. They also recommended focusing on in-person experiences to create connections with customers and build brand loyalty. Overall, the panelists emphasized the importance of authenticity, intention, and customer engagement in wine branding.
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