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Unlocking sales: the power of ecommerce merchandising
Optimizing online sales with the right designs, the right images, and the right tools
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This webinar in partnership with Commerce7 discusses the importance of aesthetics in e-commerce and how visual content influences buying decisions. It emphasizes the need for legible, up-to-date product imagery to build brand trust.
The webinar also explores psychological triggers, such as FOMO (fear of missing out) and decision paralysis, to encourage sales. Additionally, it highlights the importance of mobile optimization, storytelling, and personalized marketing to create a strong e-commerce strategy.
Overall, Outshinery aims to enhance wineries’ online presence and provide them with visually appealing and scalable product imagery.
Key points:
- 83% of people shopping online say that photos influence their buying decisions more than any other factor (2021 Amazon study)
- Aesthetics attract and retain customers.
- High-quality images increase click-through rates and conversions.
- Branding is essential for standing out in the online marketplace.
- Psychological triggers such as FOMO, decision paralysis, framing, and status quo bias can be leveraged to one's advantage.
