The power of packaging design | Outshinery

In partnership with:

No items found.

Featuring:

Sylvia Aranda - Ode Design Studio
Laurie Millotte - Outshinery
Miguel de Almeida - Miguel de Almeida Design
Lauren Wallack - Berlandieri Design

The panel discussion explores the emerging trends and advancements in packaging design for wineries and other alcohol brands. The panelists discuss the importance of environmental sustainability, collaboration between brands, and the use of augmented reality and digital printing.

They also share their favorite packaging designs, highlighting the importance of storytelling and tactile experiences. The panel provides advice on selecting design studios, considering factors such as industry experience, geographic location, and alignment of values. Finally, they discuss the role of design in brand differentiation and offer tips for fostering a strong client-designer relationship.

Key points:

Emerging packaging trends: Latest trends and innovations in winery and alcohol brand packaging design.
Environmental sustainability: Importance of eco-friendly packaging and sustainable design practices.
Collaboration and storytelling: Value of brand collaboration and storytelling in packaging design.
Augmented reality and digital printing: Use of augmented reality and digital printing for interactive packaging.
Favorite designs: Panelists' top packaging designs, highlighting tactile experiences and visual storytelling.
Selecting design studios: Expert advice for selecting design studios based on experience, location, and shared values.‍
Design for brand differentiation: Role of packaging design in setting brands apart.

All replays

replay video cover image of Ben Salisbury for his workshop on how to navigate 3-tiers wine sales in the US

How to navigate the world of 3-tier wine sales

Selling your wines to restaurants and wine shops can be exhilarating – especially in your home state.

cover image for an Outshinery event on: winery success, how to diversify and expand beyond a website

Winery success unleashed: diversify and expand beyond your website

Unlock new sales channels, boost customer engagement, and multiply your impact with expert strategies.

workshop cover image for the Outshinery webinar on the subject of holiday marketing emails for wineries

Mastering holiday email marketing: secrets to stand out and succeed

Unlock the power of segmentation, visuals, gifting, and coordination for festive email campaigns

cover image for Outshinery's webinar on the subject of ecommerce merchandising

Unlocking sales: the power of ecommerce merchandising

Optimizing online sales with the right designs, the right images, and the right tools

cover image for the VINTed podcast showcasing Laurie Millotte from Outshinery

Visuals: the key to winery brand strategy

Laurie Millotte & Outshinery: Revolutionizing winery marketing with captivating imagery

hand holding an Italian flag on a red background

Navigating the US market for Italian wines with Laurie Millotte

Unveiling expert insights and visual marketing secrets for Italian wineries

3 wine bottles all featuring cheerful Christmas bows by Outshinery on a bright blue background

Holiday E-Commerce success: strategies for wineries and beyond

Unlock proven tips for early promotions, mobile optimization, and high-quality imagery

European flag with mobile phones featuring the e-label solution by BottleBooks

Navigating EU labeling regulations: E-Labels and compliance solutions

Learn how BottleBooks streamlines compliance with EU labeling regulations for wine and spirits

abstract graphic of a mobile screen in 3D on red background

Revolutionize your winery marketing: the Outshinery and RedChirp integration

Elevate visual content, streamline text messaging, and unleash marketing innovation for your wine brand

cover image for video replay: boost your marketing game with Shana Bull

Boost your marketing game with faster, smarter content creation!

Discover the power of repurposing, reimagining, and amplifying a single idea into 10 captivating digital marketing pieces.

video cover image with Catherine Cole and Steve Ray for the Outshinery replay on podcasting for wineries

Demystifying podcasting for the alcohol industry

Learn how to demystify the untapped potential of podcasting for the wine industry.

video cover graphic for Outshinery, featuring Sylvia Aranda, Laurie Millotte, Miguel de Almeida, Lauren Wallack

Revolutionize wine branding: the power of packaging design

Emerging trends, sustainability, collaboration, and the art of visual storytelling for wineries and alcohol brands

video cover image for Outshinery's webinar on the subject of packaging innovations in the alcohol industry

Elevate your brand: innovations in packaging design for wineries

Discover sustainability, collaboration, and storytelling in transformative alcohol brand packaging

thumbnail cover graphic for a webinar by Outshinery on the subject of Sales and marketing for wineries

Sales and marketing success in 2022: winning strategies for fineries

Diversification, data utilization, and creative growth tips for a thriving year ahead

video replay cover for the workshop on the subject of drafting genuine wine brands

Crafting authentic wine brands: expert insights and strategies

Personalization, technology, and memorable experiences unveiled by industry experts

cover image for the an event hosted by Outshinery on: mastering customer-centric wine businesses

Mastering customer-centric wine businesses

Personalization, technology, and memorable experiences unveiled by industry experts

cover graphic for a workshop by Outshinery on the subject of customer success

Delight customers with boutique-style service

Discover the power of personalized communication, cutting-edge technology, and tried-and-true techniques to delight your customers.

Your success story awaits

Join others who’ve transformed their brand with next-gen product visuals.

No credit card required.

We use cookies on the Outshinery website to make the experience delightful for you and purposeful for us.