Sales and marketing success in 2022: winning strategies for fineries
Diversification, data utilization, and creative growth tips for a thriving year ahead
- Lawrence Francis, Interpreting Wine
- Justinian Brock, Vinosmith
- Simon Solis-Cohen, Highway 29 Creative
Wineries can move the sales and marketing needle in 2022 by focusing on diversification, creativity, and data utilization. They should consider allocating resources to various channels like social media, podcasts, blogs, influencer partnerships, and sponsorships.
Leveraging data is crucial, with an emphasis on tracking conversion rates and customer acquisition costs. Wineries can leverage podcasting as a tool to build connections with their target audience, and guesting on podcasts can also increase brand visibility. The “7-11-4 Rule” suggests that building trust with customers takes seven hours of interaction, eleven occasions, and four different locations. Start-up wineries should expect sales to ramp up, and focusing on relationship-building and brand development is essential.
Creating excellent blog posts and utilizing individual social media posts for marketing is recommended. Finally, learning from DTC native brands and other industries can provide valuable insights for wineries looking to differentiate themselves and drive sales.
- Diversification for 2022: In the new year, wineries can achieve sales and marketing success by diversifying their efforts across various channels, fueling creativity and leveraging data.
- Resource allocation: Consider allocating resources to channels such as social media, podcasts, blogs, influencer partnerships, and sponsorships to expand your winery's reach.
- Data-driven insights: Prioritize tracking conversion rates and customer acquisition costs, harnessing data to refine your marketing strategies.
- Podcasting for connection: Podcasting is a powerful tool for building connections with your target audience. Consider guesting on podcasts to increase brand visibility.
- The "7-11-4 Rule": Building trust with customers takes time. According to the "7-11-4 Rule," it requires seven hours of interaction, eleven occasions, and four different locations.
- Startup focus: For startup wineries, expect sales to ramp up gradually. Prioritize relationship-building and brand development for sustainable growth.
- Content excellence: Create excellent blog posts and harness the potential of individual social media posts to drive marketing success.
- Learning from DTC brands: Gain insights from DTC native brands and other industries to differentiate your winery and enhance sales.
