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Holiday E-Commerce success: strategies for wineries and beyond
Unlock proven tips for early promotions, mobile optimization, and high-quality imagery
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Representatives from VinSUITE, DataFeedWatch, and Outshinery engage in a discussion about valuable e-commerce tips for the holiday season. Molly, Martin, and Laurie cover a range of strategies, including early promotional initiatives, the incorporation of buy-online and pick-up in-store options, and the optimization of websites for mobile commerce. The importance of high-quality product images is emphasized, with additional insights provided on crafting effective holiday promotions.
Ultimately, this conversation revolves around strategies geared towards enhancing the online shopping experience for wineries and driving sales during the holiday season.
Key points:
- E-commerce tips for the holidays include starting promotions early, offering buy online and pick up in-store options, and optimizing websites for mobile commerce.
- Adding a holiday gift guide section and updating landing pages with holiday-specific content can improve the shopping experience.
- Bundling items into gift sets, offering gift cards, and promoting club memberships can increase average order value and attract more customers.
- Providing high-quality product images and using data feed management tools like Data Feed Watch can improve product visibility and conversion rates.
- Outshinery offers digital imagery services that help wineries showcase their products with visually appealing CGI-generated images.
