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Demystifying podcasting for the alcohol industry
Learn how to demystify the untapped potential of podcasting for the wine industry.
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Featuring:
- Catherine Cole, author and host of the Four Top podcast
- Steve Ray, host of the Italian Wine Podcast
This workshop focused on podcasting for the wine industry, with experts sharing their knowledge and experiences. Catherine Cole, an author and host of the Four Top podcast, discussed the effectiveness of podcast advertising, emphasizing the value of live reads and the intimate connection between hosts and listeners. Steve Ray, host of the Italian Wine Podcast, shared his insights on podcasting, including the importance of preparation, inviting interesting guests, and focusing on specific topics.
Both speakers highlighted the potential for monetization and the need to understand and engage with the podcast audience.
Key points:
- Podcast advertising, especially live reads, can effectively reach and engage listeners.
- Podcasts offer a unique and intimate connection between hosts and listeners.
- Preparation, interesting guests, and focused topics are crucial for a successful podcast.
- The size of the audience may not be the most important factor in monetization; engagement and the value of the content are key.
- Feedback from listeners and social media engagement can provide valuable insights and help improve the podcast.
