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Mastering customer-centric wine businesses
Personalization, technology, and memorable experiences unveiled by industry experts
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Featuring:
- Laurie Millotte, Outshinery
- Nick Martin, Wine Owners
- Jonathan Haclerode, Bottlebooks
- Sebastien Tremblay, Troly
In this video, a panel of experts discusses the importance of understanding and meeting customers’ needs in the wine industry. They emphasize the value of providing a personalized and enticing shopping experience, leveraging technology to collect customer information, and utilizing various channels for communication and marketing.
The panelists also explore the potential of artificial intelligence and augmented reality in enhancing the customer experience. They conclude that the wine industry should focus on building relationships with customers and creating unique and memorable experiences.
Key points:
- Customers want experiences, relationships, information, and something deeper.
- Wineries can think like customers by observing their buying behavior and preferences.
- Personalization and communication are key to delivering a successful customer experience.
- Referral incentives and customer touchpoints are hot strategies for increasing sales.
- The potential of AI and augmented reality in the wine industry is still being explored.
